Saturday, September 14, 2013

In Defense of iPhone...and maybe Blackberry

I am not a self-proclaimed gadget critic. I am not even a geek. I don't even know what Antutu benchmark mark is and how they measure smartphones capability and power. My knowledge on gadgets are fairly limited to its practical use, basic specs and perceived value. I review gadgets based on its beauty and brain. I am not in awe of any revolutionary tactics. I am more convinced by the sharpness of the display, the quality of photo, ease of use and navigation, fluidity of OS, and most importantly reliability. I am therefore an iPhone fan and will always be. I hate it when I see people in tech blogs comments page bashing each other, seemingly amused with their fanaticism over their preferred OS/smartphone, throwing harsh words and criticisms against each other, in an attempt to prove their mighty geek prowess and defend their almighty OS. I find it amusing and pathetic at the same time.

I love Blackberry. Before turning my eye on iPhone I was a huge Blackberry fan, and remains so until now. It is true that an individual's preference of a smartphone is dependent on its inherent character and personality. My relationship with Blackberry is loyal and honest - the tic-tac sound of the keyboard, the speed to text, the easiness of navigation, the discreet notifications, the multi-colored blinking lights, all of these features made Blackberry my preferred smartphone over the year. That was the era when I preferred productivity over style. As a salesman and a heavy communicator, I have to rely on the speed of my phone. I can't afford to make a mistake on my typing, a single stroke of error is tantamount to a lost of sale. Therefore during the years that I was working so hard, I can't put my hands off my beloved BB.

And then the beauty of iPhone's display swept me off my feet. I have seen's Samsung Galaxy S2s AMOLED display and it was awesome. But I felt it was a little too saturated, a bit yellowish/greenish. As compared to iPhone's natural contrast and brightness, it was just pleasant to the eye. But even if I got an iPhone, I still use my beloved BB 9360 as my main workphone. iPhone cannot replace BB on this particular field.

Android is great in the area of customization. It understand the character of its target market. They are the rebel, the young and adventurous. Their operating system is tailor-fitted to people who loves to do more and expect more. Therefore they decided to push the envelope further.

Samsung and any other Android OS smartphones such as HTC, Sony, LG are winning more users as they know that Android is more open and adaptive. They know that consumers love to see more drama, they love to see things get bigger, faster, better. There is no room for less improvement. Consumers are becoming more demanding and the evolution of technology is fast-paced. On this particular area, Samsung is getting more raves and applause. They know that Samsung is harnessing Android's strength to its full potential.

It is evident in the recent market surveys that iOS is losing more of its base and their market share continues to goes down, while Windows and Android are both gaining strength. Critics are bashing Apple over its recent performance during the September 10 unveiling. It was lack-luster, many were saying it was disappointing and boring. They said they were missing Steve Jobs' magic. iPhone 5S and 5C were expected even before the opening of the event and many people were hoping they would see more or they were looking for more surprise. But Tim Cook quickly ushered them to the demo room to see the iPhone 5S and 5C in action.

But iPhone knows that their money is on iOS reliability. They know that critics would bash them because they expect iPhone to be more revolutionary than ever. I don't think Apple is turning a blind eye on this sentiment. I know that Apple is intelligent enough to keep some magic under their sleeves. They knew that making iPhone bigger in terms of size is not going to increase their market share. They know that the right thing to do now is change the the way their OS works. The unveiling of iOS 7 for me is more than enough. A lot of critics were probably bored to see the usual icons, the slide to unlock, and the notification bars. And the revamped interface of iOS 7 is aimed to addressed that. The renewed spirit of iPhone is incarnated through Jonthan Ive's vision. They knew that changing the look and feel of the operating system is what Apple badly need right now. They have to attract new customers and at the same time, retain their current base who are easily swayed by their competitors fast-changing environment.

Apple is not going to rest on its laurels. I know that the Cupertino company is anchored on the vision that to be successful in this market is to be sustainable and they should keep the strength of their ecosystem at place and continue to rely on its marketing and logistics expertise.

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