Sunday, December 26, 2010

The Best of 2010: The Battle of the Viral. Who does it better?

A couple of months ago, we've witnessed the proliferation of Cebu Pacific Airlines viral video featuring their flight attendants dancing in Lady Gaga's song. It elicited worldwide buzz and made Cebu Pacific a household name in the airline industry. It also drew criticism from some sector of the society calling for 'misguided actions in the demonstration of airline safety'.

Nevertheless, it was still a creative way to showcase new and effective method in gaining corporate recognition especially if you're aiming for an IPO (wink)

But wait, there's more?! Who does it better? Just right before the year ends, SEAIR, another local carrier, aims to gain the same feat by coming up with their own Youtube video. This time, featuring two sexy Santa's dancing robotically before giving gifts to their bewildered passengers.

Be the judge. Let me know your insights :)

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